Make the idea.
Approve the production.
Lucid turns an ordinary-language brief into a considered visual or video production. It keeps the creative decisions visible and the technical complexity behind the scenes.
Every project follows the same logic.
Answer a few clear questions in normal language.
Creative Director proposes materially different routes.
Virality, platform fit, and creative quality are scored before spend.
Review the storyboard or technical prompt and estimated cost.
Only approved work reaches a provider and becomes an asset.
Still and visual assets
Use Image OS for still images, infographics, carousels, and motion pictures.
- Choose creative goal, destination, and visual type.
- Review three art directions.
- Inspect the compiled image prompt.
- Render, download, and recover assets from history.
- Use the virality benchmark before and after rendering.
Scene-based video
Use Video OS for cinematic shorts, ads, explainers, presenter videos, tutorials, demos, and episodic work.
- Describe the outcome, platform, duration, audio, and premise.
- Choose one of three treatments.
- Review the beat map and scene storyboard.
- Inspect the provider-ready technical prompt and cost.
- Approve before rendering and grade the finished cut afterward.
For a brand project
Select Brand + Content context. Notion supplies Brand DNA, Visual DNA, Brand Skills, track, and active Content Prompt automatically. If the brief conflicts with the brand, choose Follow Brand DNA or explicitly override only that asset.
For a free project
Use Free Mode when no brand context should apply. No brand rules or conflict banner should influence the asset. The Creative Director fills professional gaps without inventing brand rules.
Before rendering
Read the treatment, virality score, storyboard or art direction, technical prompt, and cost estimate. Revise anything that does not feel right before approving.
After rendering
Check the clean asset, platform fit, prompt provenance, virality score delta, and recovery/download controls. Reject or refine a specific scene or variation rather than losing the project.